Little Darlings Christening Collection

Little Darlings' christening collection is one of the prettiest christening range in the market. It is part of the Little Darlings Fashion range.

Little Darlings used to be owned by Blue Max Banner Group Ltd, later on it was sold to Michelle de Leon (Mdel) in 2012.

Nigel Ross Agency at one stage was the agent for Little Darlings.

Little Darlings usually marketed together with the Coco and Abella brands, as they belong to the same owner.

After the acquisittion by Mdel, there was plan to produce the Little Darlings christening range in Ashbourne, Derbyshire.

However, on 30th August 2013, Little Darlings Facecebook page announced that the Little Darlings, Abella & Coco brands had been bought by a new company and AW'13 stock would be delivered soon.

On 11th September, Martin and Chris Edwards Childrens Fashion Agencies announced on their Facebook page that the the deal to buy MdeL and the Little Darlings, Abella and Coco brands, has fallen through and that the winter 2013 stock for these brands would not be arriving in stores anytime soon.

On 12 September 2013, its designer, Tess, who designed Little Darlings for 5 years & Abella for 12 years, announce that she is creating a new brand called "Away with The Faries".

Little Darlings Christening is stocked by leading christening wear retailers. It is a shame that its future is now uncertain.

According to Company List, Michelle de Leon Ltd (Mdel Ltd) was incorporated on 08/08/2012 and has one director. According to Company List, that sole director has also been a director of the following dissolved/in administration companies:

PREMIER ELECTRICAL ENGINEERING LIMITED (dissolved 04/2010) 
PREMIER CORPORATE CLOTHING LIMITED (dissolved 05/2005)
PREMIER BUILDING SERVICES (YORKSHIRE) LIMITED (dissolved 09/2007)
BAIRD CORPORATEWEAR LIMITED (dissolved 01/2011)
RAINBOW CORPORATEWEAR LIMITED (dissolved 12/2012)
NEWLANDS DOOR SETS LIMITED (dissolved 01/2006)
NEWLAND DOOR SYSTEMS LIMITED (dissolved 01/2006)
BELSTANE MARKETING LIMITED (In Administration)

And a director of the following companies:

WMS (UK) LTD (incorporated 28/08/2012 - Active)
WENTWORTH VENTURES LLP   (incorporated 03/10/2012 - Active)

It is intriguing why the long established Little Darlings, CoCo and Abella brands were sold to someone with a history of closing down companies and why Mdel Ltd was set up to take over these three brands and then went into administration just one year later?